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Rolex and R.F. Moeller Jeweler History

For over 70 years, R.F. Moeller Jeweler has brought joy to our clients through exceptional experience, quality, and service. This dedication to exceptional quality has led us to work with some of the most iconic names in fine jewelry and luxury timepieces. We are honored to have the privilege of being an Official Rolex Jeweler, the epitome of watchmaking excellence.

1951 Watchmaking & New Beginning

R.F. Moeller Jeweler has always placed an emphasis on delivering quality service to our customers. As a World War II veteran, the late Robert F. Moeller used the G.I. Bill to go to watchmaking school after returning home from the war. Shortly after, he purchased a jeweler in the Highland Park neighborhood in Saint Paul and R.F. Moeller Jeweler was born.

1951 WATCHMAKING & NEW BEGINNINGS 1951 WATCHMAKING & NEW BEGINNINGS

1960S-1970S Ford & Cleveland

As Robert F. Moeller’s reputation as a watchmaker and goldsmith grew, so did the needs of the business. R.F. Moeller Jeweler moved into a freestanding location in Highland Park at the corner of Ford Parkway and Cleveland Avenue. This freestanding store brought to life the R.F. Moeller Jeweler vision of a fine quality, full-service jewelry store.

1960S-1970S FORD & CLEVELAND 1960S-1970S FORD & CLEVELAND
1960S-1970S FORD & CLEVELAND

Eerly 1990S Growth & Love Of Luxury

Robert and Bernice Moeller owned and operated R.F. Moeller Jeweler until 1991 when their oldest son, Mark Moeller, became the owner and president. In 1994, we expanded to Edina’s 50th & France neighborhood, bringing our exceptional service and quality to the West Metro.

1996 A Crowning Moment

We were honored to have the opportunity to become an Official Rolex Jeweler in 1996. We understood the significance of this privilege and dedicated our team to becoming experts in The Rolex Way.

1960S-1970S FORD & CLEVELAND
1960S-1970S FORD & CLEVELAND

Third Generation & Beyond

Today, both R.F. Moeller Jeweler locations are owned and operated by the second and third generation — Robert (Bob) Moeller II, and Mark Moeller’s sons, Bryan and James.

2023 Elevating The Experience

The 2023 remodel of our flagship showroom includes a luxurious Rolex environment complete with lounge, dedicated service area, and extensive inventory.

1960S-1970S FORD & CLEVELAND