Welcome to R.F. Moeller Jeweler!
Bringing joy through exceptional experience, quality, and service.
Why R.F. Moeller?
◆ Family Owned & Operated Since 1951
◆ In-House Goldsmiths & Custom Designer
◆ Exclusive Diamonds of Wonder Collection - Diamonds that Give Back
◆ Every diamond at R.F. Moeller is naturally & ethically sourced
Education Focused
11 Certified Gemologist Appraisers (CGA) & 16 Registered Jewelers (RJ)
Team with the most gemological training in the Twin Cities
Member of the American Gem Society Since 1978*
AGS and its members are dedicated to ethical practices, consumer protection, and education.
*Bryan Moeller is the current President of AGS & Mark Moeller was President 2008-2010.
Custom Design
1 CAD Designer & 6 In-House Expert Goldsmiths
Diamonds of Wonder™
Diamonds that Give Back
A portion of the proceeds from every diamond in our Diamonds of Wonder™ collection is donated to The Dow Academy Trust in Mochudi, Botswana.
The trust ensures that children have access to quality, affordable education which can be hard to come by in rural Botswana.
The director, Cheshe Dow’s dream is for all children to have a safe education and for their mothers – 80% of whom are single mothers – to have access to safe childcare so they can earn a living.
In 2025, Diamonds of Wonder made it possible for 15 children to attend preschool for 2 years!
Natural & Ethical
Diamonds are tracked from mine to R.F. Moeller Jeweler. Guaranteed to be conflict free; non-Russian origin; natural and untreated.
Diamonds & Botswana
Ms. Dow shared with us that, to the people of Botswana, the relationship with diamonds is more about what the diamonds are for their communities.
Natural diamonds are the reason they have:
◆ Roads ◆ Healthcare
◆ Education ◆ Running Water
◆ Electricity ◆ Wildlife Conservation
Anatomy of a Diamond
Cut
Light reflections of a diamond.
Impact of Cut
Color
With the exception of fancy colored diamonds, color refers to the absence of color.
Fun Fact: The better a diamond is cut, the less the eye perceives color.
Clarity
Clarity grades are based on 4 factors:
Size // Color // Type // Location
Carat Weight
Carat is the measure of a diamond’s weight, not size.
It’s the least important factor in determining the brilliance and beauty (and therefore value) of the diamond.
The R.F. Moeller Difference
◆ Free Comprehensive Lifetime Warranty
We cover all maintenance of your ring - no fine print or regular visits needed.
◆ Ability to Trade In & Trade Up Your Diamond
◆ One Year Interest-Free Financing
◆ Best value for the most beautiful, natural diamonds.
Thank you!