

5020 France Avenue S Edina, MN 55410

There are many convenient and free parking ramps at 50th & France. There is also street parking available on France Ave.

Tuesday - Friday 10:00 am - 6:00 pm
Saturday 10:00 am - 5:00 pm
Sunday-Monday Closed
Come in, explore our collection of jewelry and timepieces, and get inspired.
R.F. Moeller Jeweler – 50th & France in Edina
R.F. Moeller Jeweler has operated at 50th & France since 1994. Our Edina showroom features a carefully curated selection of engagement rings and wedding bands, fine jewelry, diamonds, and watches from the finest names in Swiss watchmaking.
Our Edina store features a Diamond Room where we provide a comprehensive diamond presentation that offers in-depth insight into the 4 Cs (cut, color, clarity, and carat weight). When you purchase a diamond from R.F. Moeller you leave with knowledge and confidence.

Edina Jewelry Services
When you’re looking to take care of your jewelry and fine timepieces, R.F. Moeller provides expert and precise work, including custom jewelry design, appraisals, as well as jewelry and watch repairs. Our in-house services mean we’re always keeping a trained eye on your pieces.
Meet the Edina Team
Click on an individual’s name to learn more about them or send them an email.

Bryan Moeller
Director of Sales
Director of Sales
Certified Gemologist Appraiser | Jewelry Industry Since 2008
- Favorite Gemstone: Alexandrite because it’s so rare and beautiful. Color changing gems are quite unique and difficult to find naturally.
- What’s the most rewarding part of your job? I feel honored to help my clients celebrate the happiest moments of their lives. It’s a real thrill! R.F. Moeller is a fun, relaxing atmosphere. Jewelry buying should be fun - you’re celebrating!
- Favorite Travel Destination: My wife loves sunny and hot, I love quiet and cool. Therefore, we travel to Florida, Mexico, and the Caribbean often.
- Favorite Things To Do: I enjoy spending time at the local Edina parks with my family, finding my lost golf ball after a wicked slice and spending the weekends on the lake
- Causes I'm Passionate About: My wife, children, and I have decided to give back to the community through volunteer work with Feed my Starving Children, Toys for Tots, and other community organizations. I’ve also given back to the jewelry industry though my voluntary board position within the American Gem Society standing for ethics, education and consumer protection.

Bob Moeller
President | EOS Visionary
President | EOS Visionary
Certified Gemologist Appraiser | Jewelry Industry Since 1991
- Favorite Gemstone: Sapphire – My favorite color is blue and it is the second hardest gemstone. Many people don't know this, but sapphire comes in every color of the rainbow and when its red we call it…ruby!
- What’s the most rewarding part of your job? I love being able to help clients celebrate life’s most important moments.
- Favorite Travel Destination: Switzerland
- Favorite Artist: Leonardo Di Vinci – He was a master of so many things.
- Favorite Things To Do: I enjoy boating with my family and golfing.
- Causes I'm Passionate About: I served as President of the Saint Thomas Academy Alumni Association and on the Board of Directors for the Ordway Performing Arts Center. I’m involved with Visitation School, the University of St. Thomas, Hanifl Performing Arts Center, and the White Bear Center for the Arts.

Michael
Store Manager
Store Manager
Jewelry Industry Since 2025

Austin
Sales Executive
Sales Executive

Boston
Sales Executive
Sales Executive
Jewelry Industry Since 2025
- Favorite Gemstone: Antique cut diamonds - they have an incomparable glow. I also have a soft spot for emeralds.
- What’s the most rewarding part of your job? Helping clients celebrate milestones and memories.
- Favorite Travel Destination: Rome
- Favorite Artist: Cy Twombly
- Must-Have Watch or Piece of Jewelry: A piece of jewelry that holds meaning for the wearer – that’s an essential!

Josua
Sales Executive
Sales Executive
Graduate Gemologist | Jewelry Industry Since 2015
- Favorite Gemstone: Sapphires. They're so rich in color, and I lose myself in the hidden universe that unfolds beneath my loupe — each inclusion telling stories from deep within the earth.
- What’s the most rewarding part of your job? Pairing earth's treasures with the hearts destined to cherish them.
- Favorite Restaurant: Waterbury Restaurant
- Favorite Travel Destination: Costa Rica
- Favorite Sports Team: Fijian National Rugby Sevens team
- Favorite Artist: Leonardo Da Vinci and J.A.R
- Causes I'm Passionate About: I'm very passionate about Saint Judes Children's Hospital, the Jewish community, and my parents' dog rescue.
- Pets: Dogs! Archie, Daphene, and Mazzy are Rottweilers, Martha is a mutt, and Yogurt is a Terrier.
- Favorite Things To Do:I love chess, the gym, and quality time with the people and places I love.
- Must-Have Watch or Piece of Jewelry: Something you purchased for yourself in celebration of a milestone YOU are proud of.

Justin
Sales Executive
Sales Executive
Jewelry Industry Since 2006
- Favorite Gemstone: Paraiba Tourmaline because the vibrancy of the color reminds me of the Caribbean Sea.
- What’s the most rewarding part of your job? Being part of people's most important moments.
- Favorite Restaurant: Ruth’s Chris
- Favorite Sports Team: Vikings
- Favorite Things To Do: Golfing

Marlyn
Sales Executive
Sales Executive
Jewelry Industry Since 2012
- Favorite Gemstone: My favorite gemstone is the diamond, a symbol of resilience and brilliance forged under pressure. Like this remarkable stone, I strive to shine in challenging moments, embodying exceptional performance with a blend of grace and strength in every client experience. Each moment presents an opportunity for me to illuminate the path forward, turning obstacles into stepping stones for success.
- What’s the most rewarding part of your job? I cherish the privilege of being my clients’ trusted advisor, cultivating enduring relationships and sharing in the sparkle of life’s most treasured moments, whether marking a milestone or celebrating simply "just because."
- Favorite Restaurant: Benihana
- Favorite Travel Destination: Italy
- Favorite Sports Team: Boston Bruins
- What causes are you passionate about? St. Jude Children’s Hospital and Operation Gratitude
- Favorite Things To Do: Running because it challenges me physically and mentally. I also focus on self-improvement and personal development.
- Must-Have Watch or Piece of Jewelry: Diamond earrings!

Mary
Sales Executive
Sales Executive
Jewelry Industry Since 2010
- Favorite Gemstone: Diamonds because diamonds are forever!
- What’s the most rewarding part of your job? I absolutely love helping find that perfect piece of jewelry and make memories that will last a lifetime.
- Favorite Travel Destination: The Maldives
- Favorite Things To Do: Repurposing furniture for my home
- Must-Have Watch or Piece of Jewelry: Diamond stud earrings

Michelle
Sales Executive
Sales Executive
Applied Jewelry Professional | Jewelry Industry Since 1997
- Favorite Gemstone: My favorite gemstone is a diamond. With a side of diamonds. If pressed, I would say pearls. I love the timeless elegance of a beautiful strand of pearls. My favorite way to wear them is with a tee shirt layered with a tennis necklace.
- What’s the most rewarding part of your job? My favorite part of my job is building great relationships with my clients. I have several clients that are generational. There is no higher compliment than to be the jeweler of grandparents, parents, and adult children.
- Pets: I have an adorable 8 pound toy Goldendoodle named Wilson.
- Favorite Restaurant: You can occasionally find me drinking a martini at Gianni’s. If I’ve had more than one, do yourself a favor and just wave.
- Favorite Travel Destination: Dominica where I stayed in a “treehouse” on a cliff!
- Favorite Sports Team: My family is deeply rooted in hockey so I’m an avid Wild fan.

Patrick
Sales Executive
Sales Executive
Registered Jeweler | Jewelry Industry Since 1983
- Favorite Gemstone: Diamond because of the ethereal light play.
- What’s the most rewarding part of your job? When a client becomes a friend.
- Favorite Restaurant: Lurcat in Minneapolis
- Favorite Travel Destination: Paris, France
- Favorite Things To Do: Be outdoors - run, rollerblade, bike, hike
Meet the R.F. Moeller Operations Team
Click on an individual’s name to learn more about them or send them an email.

Alex
Watch Brand Manager
Watch Brand Manager
Jewelry Industry Since 2025
- Favorite Gemstone: Opal! I love how every opal has its own character and provides incredible depth to any piece of jewelry it occupies.
- What’s the most rewarding part of your job? I love all aspects of my job! Whether that be getting someone a timepiece to celebrate a significant milestone or helping them build an engagement ring to start the next chapter of their life, working at R.F. Moeller to continue my family’s legacy is incredibly rewarding.
- Favorite Restaurant: Emerald Lounge
- Favorite Things To Do: I love to boat on the St. Croix River and do home renovations!
- Must-Have Watch or Piece of Jewelry: A timepiece that celebrates a significant milestone in your life!

Ann Marie
Inventory Department Manager
Inventory Department Manager
Registered Jeweler | Jewelry Industry Since 2007
- Favorite Gemstone: Paraiba Tourmaline – it has the most mesmerizing intense color and it’s rarer than diamonds!
- What’s the most rewarding part of your job? I get to play with diamonds and precious jewelry all day! I also enjoy seeing all the custom pieces that come through.
- Favorite Sports Team: Vikings and Twins
- Favorite Things To Do: I play on multiple sand volleyball teams. I love spending time outdoors and cooking up new recipes.
- Pets: I have a black lab/mix named Sidney; she gives the best hugs!
- Causes I'm Passionate About: I’ve had dogs all my life, so I constantly support the Animal Humane Society.
- Must-Have Watch or Piece of Jewelry: Anything with diamonds!

Bella
Marketing Coordinator
Marketing Coordinator
Applied Jewelry Professional | Jewelry Industry Since 2022
- Favorite Gemstone: Emerald because green is my favorite color!
- What’s the most rewarding part of your job? Getting a first-hand view of how much jewelry can make an impact on people’s lives and how special it can be to a person. Also being able to be creative and capture the beauty of jewelry!
- Favorite Artist: Arctic Monkeys
- Favorite Sports Team: Minnesota Wild or Minnesota Vikings
- Pet: My family has a little dog (Coton de Tulear) named Henri.

Bergit
Director of Marketing | EOS Integrator
Director of Marketing | EOS Integrator
Applied Jewelry Professional | Jewelry Industry Since 2017
- Favorite Gemstone: Peridot and black opal! I love the vibrant green of the peridot and the rich colors of the black opal.
- What’s the most rewarding part of your job? I tell people that I get to play with diamonds for a living, which as a person who loves sparkles, is a dream come true. I also love hearing our clients' engagement stories!
- Favorite Restaurant: Kyatchi Sushi
- Favorite Travel Destination: I visited Norway in 2022 and the fjords were even more incredible than I could have imagined!
- Favorite Things To Do: I love spending as much time outside as possible with my husband and kids. I also enjoy baking, visiting the American Swedish Institute, and singing with my choir - MPLS (imPulse).

Tara
Operations Manager & Buyer
Operations Manager & Buyer
Certified Gemologist Appraiser | Jewelry Industry Since 1993
- Favorite Gemstone: They're like chips, you can’t have just one ???? Orange being my favorite color, I’m always drawn to orange gems, as well as anything with a vivid color saturation.
- What’s the most rewarding part of your job? Being in a role where I’m able to use my knowledge to help my company and colleagues, while also continuing to work with my clientele.
- Pets: Chocolate Toy Poodle named Kona
- Favorite Sports Team: Green Bay Packers
- Causes I'm Passionate About: I'm passionate about anything with animals, especially dogs. I volunteer with and am a member of the Woman’s Club of Minneapolis (since 2005).
- Must-Have Watch or Piece of Jewelry: Rolex watch & statement ring

James Moeller
Director of Operations
Director of Operations
Certified Gemologist Appraiser | Jewelry Industry Since 2003
- Favorite Gemstone: Ruby – It’s my birthstone and I love that it’s warm and bright! Most people don’t know that it is one of the most valuable gemstone.
- What’s the most rewarding part of your job? I love when we restore an heirloom piece of jewelry or watch. Seeing the emotion when someone gets their grandparent’s piece back and it’s just like they remembered it from 50 years ago, when their family member wore it every day. It’s the best!
- Favorite Travel Destination: Anywhere where a local can show me around! I went to Slovenia with a friend who's from there and she drove us around her country, it was great!
- Favorite Things To Do: I recently started playing violin with my 9-year-old. We’re both taking beginner lessons. I’ve always regretting not learning an instrument when I was young. It’s very humbling.????
- Causes I'm Passionate About: I grew up with a close friend who had Duchene Muscular Dystrophy. I volunteer for his namesake family charity, The Greg Marzolf Jr. Foundation, it was hard to watch him grow up, knowing he wouldn’t have an adulthood. Hopefully very soon other families won’t have to experience that.

Jerry
Accountant
Accountant
Jewelry Industry Since 2016
- Favorite Gemstone: Opal for October
- What’s the most rewarding part of your job? Crunching the numbers.
- Favorite Restaurant: Ted Cook's 19th Hole BBQ
- Favorite Travel Destination: London, UK
- Favorite Sports Team: Vikings
- Favorite Things To Do: Play & listen to music
- Must-Have Watch or Piece of Jewelry: A very cool looking watch is a must.

Mike West
Certified Gemologist Appraiser
Certified Gemologist Appraiser
Certified Gemologist Appraiser | Jewelry Industry Since 1989
- Favorite Gemstone: My favorite gemstone, is a tough one. I've always loved diamonds and the fascinating world of how they are faceted, but for colored gems it would have to be Padparadscha Sapphires and a close second would be Cat’s Eye Chrysoberyl.
- What’s the most rewarding part of your job? I enjoy working with people and providing them with information they need about their jewelry.
- Pets: Dog named Cricket
- Favorite Travel Destination: The North Shore of Lake Superior
- Favorite Things To Do: Sailboat racing and spending time with my wife and daughters.
Meet the R.F. Moeller Repair Team
Click on an individual’s name to learn more about them or send them an email.

Barb
Custom Designer & Goldsmith
Custom Designer & Goldsmith
Certified Gemologist Appraiser | Jewelry Industry Since 1989
- Favorite Gemstone: Sapphires. I love them for their beauty, durability, and they occur in a wide variety of colors.
- What’s the most rewarding part of your job? I love being able to create a piece of jewelry from start to finish, designing on CAD, casting, setting the gemstones, and polishing to create something special and beautiful that will be treasured for generations.
- Favorite Sports Team: Gophers Men’s Hockey
- Favorite Things To Do: Snowmobiling and competing with my dog in various dog sports.
- Causes I'm Passionate About: Canine Inspired Change, therapy dog team. I also volunteer within the dog sporting community helping with the operations of competitions.
- Must-Have Watch or Piece of Jewelry: Diamond stud earrings. Classic, beautiful, wear them anywhere with anything!

Chad O
Rolex Certified Level 50 Watchmaker
Rolex Certified Level 50 Watchmaker
Rolex Certified Level 50 Watchmaker
I’m the manager of the watch shop at R.F. Moeller and I’ve been here over a decade. I’m a certified watchmaker and certified electronic watch technician. I’ve been factory trained by Rolex, Cartier, Breitling, and other luxury watch companies. A Rolex is like a Porsche. Imagine that car’s elite and complex engine being shrunk to the size of a postage stamp. Every watch is a little different and I have the joy of learning just what makes them tick, (or not, depending on the case). When I walk out the door at the end of the day what I do next depends on my mood. I enjoy peace and quiet, and working on projects around the house, but I also like getting out on the open road and driving fast. Like I said, it depends on the mood.
- Favorite Gemstone:
- What’s the most rewarding part of your job?
- Favorite Restaurant:
- Favorite Travel Destination:
- Favorite Sports Team:
- Favorite Things To Do:
- Must-Have Watch or Piece of Jewelry:

Colin
Goldsmith
Goldsmith

Kevin
Goldsmith
Goldsmith
Jewelry Industry Since 1983
- Favorite Gemstone: Ruby because red is my favorite color.
- Favorite Restaurant: El Loro
- Favorite Artist: Dwight Yoakam
- Favorite Travel Destination: Zihuatanejo, Mexico
- Favorite Things To Do: Fly model aircraft

Matt
Watchmaker
Watchmaker

Michael
Goldsmith
Goldsmith

Nic
Watch Service Manager
Watch Service Manager

Omar
Goldsmith
Goldsmith
I’m a bench jeweler and goldsmith at R.F. Moeller in Edina and I love what I do. I’ve been here close to five years. I have a certificate in diamond setting and hand engraving. When I’m not on the job, I enjoy spending time with my family or watching football.

Peter
Goldsmith
Goldsmith

Scott
Goldsmith
Goldsmith

Steve
Watchmaker
Watchmaker