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Reference
278275
Model Case
Oyster, 31 mm, Everose gold
Bezel
Fluted
Water-Resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power-Reserve
Approximately 55 hours
Bracelet
President, semi-circular three-piece links
Dial
Aubergine set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Rolex Datejust 31 worn on a wrist
Aubergine Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

The dial of a Rolex Datejust 31
Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

The bezel of a Rolex Datejust 31
18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

Everose gold
close up graphic of rolex crown detail
Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

R.F. Moeller Jeweler is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Rolex Datejust
Make a date of a day

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